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Veikkaus, Finland’s state-owned gambling operator, has continued to restructure its internal organisation in preparation for the country’s newly liberalised gambling market, which will open on 1 July 2027.
The reshuffle aims to strengthen the company’s competitive capabilities amid evolving market conditions.
The latest round of changes, announced on Wednesday, includes 15 existing roles being terminating, and 17 new positions established. These will impact several of its units, including the Data & AI department, two business units and finance teams.
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Game in a Box brings those stages into a connected workflow, giving creators greater control over a game as it evolves. The platform is already being used internally by Yggdrasil and is being piloted with selected partners ahead of its wider market release.
Curwen points to Raptor 2 as an example of what this means in practice. The game went through no fewer than 17 versions during its first couple of weeks of development.
“Speed of iteration is probably the biggest difference,” he says. “Traditionally, every significant change can create another development cycle involving several different teams. With Game in a Box, the creator can iterate much closer to real time.”
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Sahil Patel, founder of competitive intelligence provider Aldrin AI, said those relationships help explain Kalshi’s position.
“A lot of market makers want to go where there’s liquidity,” he said, adding that platform stability and Kalshi’s investment in the financial side of its market-maker relationships were also important. “I think Kalshi is a freight train that’s just kind of running away with it.”
Aldrin monitors product changes, advertising, social media activity, app-store rankings and trading volume across prediction market operators. Patel said the objective is to connect those indicators and show how a product launch supported by advertising affects volume and market share.
