Wild Hearts

What is Wild Hearts?

The deals include sleeve sponsorships, stadium branding and training kits.

Just last week, Sunderland announced the crypto casino and sports betting platform Shuffle as its new official sleeve partner, in what was described as a “multi-year partnership”.

Shuffle does not hold a licence to operate in the UK.

What is Wild Hearts?

The Netherlands has a government that may be a little heavy handed, a regulator that knows this, and a monopolistic operator that’s trying to do its best for the customer. The industry is an active participant in trying to erradicate the growing illegal market. This week, state-lottery operator Nederlandse Loterij took action against the offshore operator behind the brand Skyhills, ordering them to cease serving Dutch players.

What else can Netherlands gambling operators do to stop the flow of players offshore? Holland Casino is a member of online gambling trade association VNLOK which represents 90% of the licensed operators, and Petra answers simply: “If we knew the answer, we would try to reach it.

“What I do think is that deciding together, not only as operators, but together with politicians and stakeholders, that a legal market is very important to get that done. We’re not there yet, and that’s what we’re saying.

About Wild Hearts

If it strikes a more reasonable balance that encourages economic development, “you will see the world’s best casino operators submit proposals”, he says. The government, he adds, must show it is prepared to give developers enough room to manage the risks of committing billions of dollars in capital.

Klebanow remains cautious about the commercial prospects of Japan’s emerging IR market, particularly given the tight limits on gaming capacity. With only five casinos ultimately envisaged, he argues that the number of gaming machines and tables will be modest relative to Japan’s population, making it “very safe to assume” that gambling will be socially and physically contained.

The bigger question, therefore, is whether such constraints will leave operators enough capacity to generate the returns needed to justify their investment.