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How to play Mad Muertos
Each year, the start of the NFL season gives bonus hunters an opportunity to take advantage of generous offers from leading operators as the companies engage in a customer acquisition bonanza.
Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
How to play Mad Muertos
The Logan County Sheriff’s Office responded to check the venue and confirmed a break-in: power to the building had been cut, an ATM opened, and multiple video gaming terminals smashed and emptied of cash, according to affidavits.
Heckman and Ziemer were arrested later that morning. Subsequent searches uncovered burglary tools, gaming-machine cash boxes, a stolen Hyundai that had allegedly been repainted from red to black, and other stolen equipment, according to police.
Detectives noted that cellphone records show the pair traveled frequently throughout Central and Southern Illinois, and investigators are working to determine if they are connected to additional unsolved break-ins.
What is Mad Muertos?
Federal prosecutors, however, do not mention the mafia in court documents. They allege the gambling ring generated millions of dollars through illegal sports betting, video gambling, and loansharking operations, with members using intimidation and violence—or the threat of it—to collect debts.
Rovito’s past criminal record includes convictions for aggravated criminal sexual assault and possession of a controlled substance.
He is currently out on a $1 million bond.
