Bingo Star

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The first is the ongoing cannibalization of in-person gaming by online casinos. The Mid-Atlantic is home to four of the country’s eight legal iGaming states: Delaware, New Jersey, Pennsylvania, and West Virginia.

While in-person casino revenue declined in Delaware, New Jersey, and Pennsylvania, iGaming reported GGR growth in each jurisdiction. iGaming revenue in New Jersey was up 4.4%, Pennsylvania’s online casinos saw GGR climb almost 6%, and Delaware iGaming surged 35%.

Though Maryland, Virginia, and New York do not have iGaming, prediction markets offering trading on everything from sports to politics continue to make their platforms accessible. Controversial sweepstakes casinos additionally continue to operate in Virginia and Maryland.

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When Spain captain Rodri lifted the Fifa World Cup trophy at MetLife Stadium in New Jersey in July, a nation celebrated its team’s return to the summit of world football. Across five weeks and eight matches, Spain had proved itself the best team on the planet, overcoming its strongest rivals to claim the trophy for a second time.

As Spain celebrated the successful end of their campaign, Kambi was reflecting on a significant achievement of its own. For the sports betting technology provider, the tournament represented a major technological milestone: its first World Cup traded entirely by AI.

Across 104 matches and more than 100 million bets, AI handled every stage of the pricing lifecycle – from ingesting data and creating the offering to managing liabilities and settling bets. The platform recorded zero downtime, delivered an operator trading margin of 18% and, during the final alone, processed more than one million unique bet combinations.

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Lower barriers to entry could significantly widen the pool of potential game creators. Curwen sees opportunities not only for established and emerging studios, but for operators, suppliers, entrepreneurs and potentially entirely new entrants.

“The big change is that technology can increasingly provide the infrastructure,” he says. “The creator provides the idea. And I think that will make the industry much more interesting.”

For Yggdrasil, Game in a Box and Studio in a Box are therefore intended to become more than tools for its own development operation. Curwen envisages them supporting a wider creator ecosystem, although he acknowledges that proving the model commercially must come first.